function setPlaceholder(e) {
var placeholder = $(this).attr('placeholder');
if ($(this).val().length == 0) {
$(this).css("color", "#b2b2b2").val(placeholder);
}
$(this).focus(function (e) {
if ($(this).val() == placeholder) { $(this).css("color", "#666").val(""); }
});
$(this).blur(function (e) {
if ($(this).val().length == 0) { $(this).css("color", "#b2b2b2").val(placeholder); }
});
}
if (Is_LTE_IE9) {
$('input[placeholder]').each(setPlaceholder);
$('textarea[placeholder]').each(setPlaceholder);
}
<!DOCTYPE html>
<html>
<head>
<script src="http://code.jquery.com/jquery-latest.js"></script>
</head>
<body>
<input name="man-news" />
<input name="milkman" />
<input name="letterman2" />
<input name="newmilk" />
<script>$('input[name*="man"]').val('has man in it!');</script>
</body>
</html>